1. WEBSITES

It’s not that Google owns the web, but when it comes to search they pretty much dominate the market. You have got to try to please the Google crawlers or Bing imitators when posting a publicity article or designing a website if you want it to be found.

Google tells us, “we don’t rank web sites, but you do.” When the computer user enters search terms, they want to find the most relevant articles and websites regarding those terms. How the results come up are dependent on back links from appropriate, well-ranked sites and how often sites get crawled depending on the addition of new content. Results are forever changing, so new content must be continuously added to keep your website above the fold on first page results.

Additionally, you have a better chance if the keywords for which your website or articles are optimized have less competition. With the growth of the Internet, you could find it takes you two years to get to the first page if you choose words that are too popular, even while publicizing your site diligently daily.

Constantly adding new optimized article content and keeping your meta-tags optimized for the right keywords can help you have more control than you thought over your page rank on Google, even before you place any articles on other sites. Next placing with the right websites can help achieve rank. Then, sharing your content with the right social network sites can have great impact on where you rank.

Last but hardly least, there are those infamous blogs that can help you get the recognition you are after.

2. BLOGS

As Google is to website rankings, so Technorati tries to be where to find out how your own blog is doing, or the top ranked 100 blogs of the moment.

Stuart Brown in MODERN LIVING, “Technorati Rank: In Depth and Explained “ states, “With more than 50 million blogs in their index, Technorati has established itself as the definitive tracker for the blogosphere.” That number was the existent blog count in 2006, but has since multiplied to well over 100 million. Technorati keeps track of who's linked to who in the world of the blogosphere, accumulating data on the 'authority' of such publications. According to his formula, a blog with the rank of 1000 needs 662 links and a blog that ranks number 10 needed 9238.

A more up-to-date interesting article I found by Owen McNamara reports:

"Technorati currently states it is tracking over 112.8 million blogs, a number which obviously does not include all the 72.82 million Chinese blogs."

In the instance of blog placement, it stands to reason that you’d be best off in singling out the top 10 or 20 in categories appropriate for your article keywords to make the most impactful footprint in that arena. Then asking your readers to share this article with sites like Digg, D.elicious and Feedburner could further extend your visibility.