(P-O-P-S) Points of Persuasion President, Myrna Greenhut, suggests small businesses would do well to use this affordable mat service to compete with the Goliaths. These non-copyrighted features are free to the media and help get your marketing message out to consumers or businesses.
(P-O-P-S) The whole world is selling something, and the Internet is where you can get some. Some of what you ask? Probably some of anything you can imagine. But what most small and large businesses need is affordable marketing publicity for their website.
Everybody is joining social networks, everybody wants to be indexed in Google, and everybody has a scheme of how to accomplish their end in seconds rather than through true industry, true knowledge and respectable measures. Making a spectacle of yourself on YouTube about your divorce, or doing a politician can work. But for the vast majority of people who aren’t exhibitionists, playing the lottery is just as effective as trying to compete with the billionaires who already have personal recognition or find a representative celebrity to push their product. Before the Internet, it was truly impossible to compete with corporate bank accounts that can afford to hire those expensive PR and advertising agencies that do their work for them. But that was back then. Now we all can have game.
Why not try the mat feature? It is a well established means for attracting attention to your website or YouTube video without spending major dollars. The mat release is using a proven tool that marketing pr firms have employed for more than 50 years on behalf of corporate brands. This type of free article content is based on the premise that a large number of small mentions can be as impactful as a small number of major “hits.”
The mat feature is a short news story about a topic that interests readers, so editors choose to reprint them in local newspapers and in all sorts of spots on the Internet – search engines, article ezines, newsletters, even blogs, as well as websites. In that manner, people who originate searches on Internet engines like Google find their answers. If your articles and websites contain popular keywords on which people search and even website address information, you get the type of targeted traffic that creates purchases for your product or service.
One of the key advantages of mat features is that they are often reused exactly as they are written, and the pr mention is usually left intact, delivering to all readers exactly the message that you as the client has approved.
Prices for services vary, often depending on the type of distribution channels used and the reporting methods. Points of Persuasion Syndicate (http://www.p-o-p-s.com), a relatively young operation, works at keeping the cost down to make this feature writing and publicity placement company affordable to any one with a website who is offering a useful product or service. You might call it a mat feature service sans mat.
“Having worked at some of the leading consumer product PR agencies in the world,” states Myrna Greenhut, Points of Persuasion President, “we know how to keep the costs in tow to concentrate on the results for the client. We use the Internet for distribution purposes and eliminate expensive clip services for example, so we can afford to charge far less. The writing quality remains the same, having executed these columns for more than 15 years at major Public Relations firms working for clients like Avon, Chesebrough-Pond’s skin and hair brands, Lever’s Dove Beauty Bar, Texize cleaning products and Schering-Plough.”
