It is a known fact in the PR industry, the more times you reach your consumer the greater chance you have to make your message "stick." In the eighties, market research indicated you had to reach consumers 3 times before they made a move. In 2007, the competition to be heard is still more intense.
* With the current avalanche of global information, it is more difficult to deliver messages that stick via advertising. In fact, it is reported that consumers have turned off to advertising, so PR is often more believed than even advertising messages delivered as advertorials. PR features have that third party editorial endorsement that gives them added credibility.
* Local newspapers are still one of the most trusted sources for information, and have a longer shelf life than most other media. (So many messages are flashes on a screen and last only for seconds or minutes before they are broken up.)
* By faxing/emailing to most newspapers instead of just the top 500, you have the potential to reach 38 million via 1500 dailies, and an additional 79 million via weeklies, all mostly in the wealthy suburbs. That increases your potential audience by 137 million.
* America now has 10,000 plus print newspapers. Most of the 9500 smaller ones are in the wealthy suburbs - and the top 20% of American families now have more income than the other 80% combined - so wealthy suburbanites are worth covering.
* P-O-P-S features with captioned color graphic are sent to Online feature editors, article directories, appropriate newsletters/ezines and major search engines, as well as print newspaper editors. Internet placements can make your number of reader impressions soar.
* According to Nielsen/Net Ratings statistics from January 2004, Internet households with incomes of more than $150,000 grew by nearly 20 percent since the same time last year, reaching 10.3 million. All further reports indicate that internet readership continues to grow, not recede.
* P-O-P-S costs half the amount of the other available service that distributes this widely; so your budget can afford the service.
* P-O-P-S predicts 25-100 downloads/feedback forms after 6 months from the column release, or you can receive a free column.
