Like the Queen: Use Social Media and Articles Marketing to Engage Your Publics
Fri, 02/18/2011 - 15:51 — myrnag
(P-O-P-S) If the oldest and richest crone in the world understands the value of social media, why don’t marketers like the Fortune 500 get it? When Queen Elizabeth posted her family photos on Flickr this week, she took a step toward inviting the world to stay engaged with her family, a very savvy move which showed even old dogs can learn new tricks. Further, it underscored that people are people and understanding them and their wants and needs, and letting them in to see what you are about is a valuable interchange. Hell, nobody is above the law when it comes to peoples’ curiosity.
Syndicated articles publicity can be textual, visual, podcasts or video, but to script it correctly even the largest marketers need to reach out to their publics via social media conversations. Nobody is ensured survival in this world unless you cater to your customers’ current wants and needs. And social media is the easiest, most timely method available to all.
Articles’ marketing is the next step after you identify what way you want to move the conversation. Only when you know what you are striving to accomplish should you be spending any marketing dollars on articles content.
Some of the most successful marketing campaigns can evolve once you pay attention to your publics. Everybody wants to engage in activities that the public “likes” as seen by the huge popularity of Facebook. But all of this expression of “likes” can help marketers know the right answers to enticing their potential customer to becoming a permanent fan.
The song “Popular” is one of the showstoppers in “Wicked” which seems to be permanently ensconced on Broadway. Points of Persuasion Syndicate is a consultancy to make your Brand popular, all the advantages of a PR agency without the high costs of an agency. Schooled as a traditional publicist, its head works with you to strategize to write original copy that can help your Brand influence people’s conversations. Don’t miss out on a ground floor opportunity to grow with this pr consultancy into lifelong partners. Follow us on Twitter to see special offers in August @twitter.com/columngal.