Points of Persuasion Syndicate (p-o-p-s.com) is focused on the nuts and bolts of product publicity – syndicated publicity articles published online. Knowledge of business and lifestyle trends allows us to key clients’ products and services to news coverage. Our articles’ strategies are always in line with product positioning. They work with an eye towards giving startups the visibility needed, or attracting more visitors to your website, driving sales and volume, and building credibility for the existent company, product or service.

Given that journalists and TV producers often troll the net for trend stories, these articles can expand a company’s coverage into traditional media like newspapers and TV as well.

We specialize in product publicity that covers the arenas of:

  • Beauty and Health
  • Fitness
  • Fashion
  • Nutrition
  • Interior Design
  • Family Issues/Parenting
  • Home Businesses/Small Businesses
  • Mass marketed corporate products

History

Our original plan to support grassroots print newspapers with free content was entirely noble – but they needed more advertising, not more articles.

Currently with the help of Expansion Plus, Internet Public Relations specialists, we have done keyword research that identifies terms or keywords the customer searches with to find our type of service. Next we optimized our website. And lastly, we now place our product – original optimized publicity articles--solely on the Internet. Our target Client is:

  • the small business or startup that needs continuous publicity but can’t afford a PR agency
  • the corporate customer who needs article publicity but wants this service at a reasonable cost to enhance their other PR efforts or expand their audiences

The difference between the internet today as opposed to the internet five years ago, is the publication and sharing of news. Online search engines and blogs are being unveiled as critical components to any public relations campaign. Established online sources are reaping the benefits of their new found respect from the average Internet user. So P-O-P-S disseminates our features to search engines, wire services, appropriate websites, key bloggers, online newspapers, all of which have tremendous influence over the public. Points of Persuasion Syndicate publicity articles continue to evolve to be relevant to those who seek a big bang for their PR buck.