We are not just tired, old distributors but real media experts who have been employed by big and small PR agencies or corporate communications departments.
Myrna Greenhut, P-O-P-S president, has been writing yards and yards of copy forever. A graduate of Cornell University's Honors English program, with a Masters in English Literature from NYU, she entered the field of public relations on a whim that became a passion. She has been on staff at Hill & Knowlton, The Softness Group, The Rowland Company, Ogilvy & Mather, D-A-Y, as well as having done long-term freelance consulting for Cairns & Associates and Avon Products Inc. Ms. Greenhut is no stranger to achieving newspaper presence for a wide range of clients - from home cleaning products to home builders and day care centers, to a great array of health and beauty aids. In her very first position, she wrote monthly syndicated features for the Texize Corporation under the byline of Cynthia Lee, a fabricated home cleaning expert. The same short features that used to be planted solely in newspapers now are seen across the Net globally as well.
P-O-P-S' stable of writers can include everything from generalists to medical and technology experts when required, their graphics can be client supplied, or executed by highly skilled creatives. IT experts update her seasoned PR knowledge with the necessary technological know-how that today's business needs.
"P-O-P-S (Points of Persuasion Syndicate) is all about the next plateau. It is taking what I learned in corporate PR and applying it to small businesses as well as corporate brands to help level the playing field in this age of the Internet. After all, according to Entrepeneur Magazine, small businesses -those with less than 100 employees-represent more than 99.7% of all employers in the current U.S. economy."*
*Source: SBA, Small Business by the Numbers, April 2003
